The back of the Shinola watch on the right has a "Built in Detroit" logo that will be placed on all Shinola watches during production. Shinola makes high-end watches and bikes on a floor they are leasing from the College for Creative Studies at the A. Alfred Taubman Center for Design Education. The company will be the official watch and timekeepers of the Belle Isle Detroit Grand Prix coming this summer. With the movement pieces already in production the watches will be sold in the coming months with their online store and a shop in Midtown.
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